FOUR PAWS | COSMETICS TESTING BAN FILM

Animal charity Four Paws has launched a new campaign across Europe calling on governments to defend the 2013 sales ban of animal-tested cosmetics.

Despite EU citizens wanting to see an end to cosmetics testing on animals, this is now under serious threat from industry lobbying and there are now indicators that the availability of non-animal tests will not be ready in time. Until the full sales ban is in place, companies will simply conduct their animal testing in non-EU countries and continue selling their products within the EU.

To support the campaign, we have designed a thought-provoking short film featuring Florence and the Machine's Cosmic Love. The film was produced entirely inhouse using CGI and translated into several European languages.

four-paws.org.uk