Greenpeace direct mail  

GREENPEACE | DIRECT MAIL

Greenpeace does not accept funding from governments, corporations or political parties. To retain its independence it relies on nearly three million individual supporters and foundation grants to fund the direct actions, lobbying and research that bring about change.

Taylor McKenzie (in collaboration with THINK) has designed several direct mail packs highlighting their work. This pack demonstrates how Greenpeace conducts direct action in the street, in this case targeting a supermarket selling milk from GM-fed cows.