SAVE THE CHILDREN | BORN TO RUN

No child is born to die, but 8 million children under five die every year from illnesses we know how to treat or prevent, such as diarrhoea and pneumonia. In the 21st century, this is utterly wrong.

This is the ethos behind Save the Children's campaign: No Child Born to Die. Our task was to create a brand for a major fundraising initiative for the campaign - Born to Run. As well as the ident, we have produced the leader's booklet, posters, t-shirts and running vests.

www.facebook.com/savethechildrenborntorun