SWATCH | POINT OF SALE

Swatch UK wanted an in-store POS that would promote the Swatch SKIN range of watches, the thinnest synthetic watches in the world. The solution needed to stand out in busy retail environments and reflect their core brand values: Fun, Fashion, and Provocation.

Taylor McKenzie created very provocative lenticular posters - a technology in which a lenticular lens is used to produce images with the ability to change as the image is viewed from different angles. The model changes from clothed to naked, suggesting the SKIN watch is so light it literally becomes one with your skin.