THE CONVERGING WORLD | VISUAL IDENTITY The Converging World is a UK based charity that invests in renewable energy projects in the developing world. Their premise is that many of the big world issues such as climate change, fossil fuel depletion, energy security and inequality can have human scale solutions if we act together now in a way that is fair and equitable. Their identity needed to reflect this sense of local community activity across the globe. We commissioned bespoke illustration and designed a warm yet energetic ident. View website And, in April 2011, The Converging World took their identity to new levels, with the launch of an initiative to introduce smoke-free cooking stoves to South India, and to promote it, four volunteers took their clothes off for a Gok Wan inspired "How to Cook Good Naked" photoshoot. View full story |
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