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THE BROOKE
IDENTITY & GUIDELINES

 

The Brooke works to relieve the suffering of horses, donkeys and mules working for poor people in the developing world.

Our brief was to redefine their identity which was no longer representative of the work they carry out, nor the areas of the world in which it takes place. The new identity had to be cost-effective to implement, as well as being appropriate to a wide range of cultures.

We have designed and implemented the new identity across various printed documents including Annual Reports and legacy materials.

www.thebrooke.org

 

 

Taylor McKenzie produce effective
and engaging brands, print collateral, campaigns and online communications

 

The Brooke Annual Review
The Brooke logo

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